If we are advertising a property, we often cannot significantly influence the quality of the property. Of course, we can renovate the property and equip it with good furniture, but most often we cannot change its structure, location, square footage, or the material from which it is made.
The content of the ad is the responsibility of the person who advertises the property. By advertising the property in the best way, we increase the chances of potential buyers / tenants to reach us.
There are a few mistakes we should not make when it comes to advertising real estate. The good thing is that real estate ads can be updated, and if you’ve posted an ad with a bad description or incorrect information, it’s time to upgrade it and correct these items.
Most people want to see photos of the property. Surveys have shown that as many as 53% of respondents say they lack quality photos in most ads. At a time when good photography can also be done with a regular mobile phone, there is no reason to advertise a property without pictures. Photos are equally important for buyers and tenants of real estate. Make sure you take as many photos as possible and that they are of good quality.
Some advertisers think that if they do not point out the price they will be more interested in potential buyers / tenants. Research shows the opposite. Unless we point out the price, potential buyers / renters may think that the reason for leaving the price is just that it is high, and this may discourage them from calling your phone number. Our advice is to clearly state the price in the advertisement of the apartment, and in the additional description you can state whether it is fixed or adjustable.
The accuracy of the information in the ad is the responsibility of the person who advertises the property. Make sure you provide as much information about your property as possible and present it as accurately and accurately as possible. If you are unsure about some of the data, you should present it roughly or on average. If you include incorrect information in the ad itself, you are misleading potential clients and not contributing to the long-term sale / rental of your property.
Badly marked location
Whether they want to buy or rent an apartment, most people search for properties by location. If you enter a too general location determinant, your property may be lost in a sea of other apartment ads . However, entering the correct location will make it easier for interested parties to come to your property. If you are advertising real estate in Belgrade, be sure to include the name of the municipality. For other cities, do not specify the exact parts of the city or the area where the property is located.